This infographic shows the social media compass, a handy diagram to help marketers map out exactly which direction to push their brand in order to reach the desired results.  For example, concerning traditional media, one can use a social dashboard as a platform and crowd-sourced information from fans and the general public.  This helps the brand acquire recognition from traditional media users and receive empathy from their target audience.

Take a look at the full infographic below, courtesy of Brian Solis.