For any business, social media provides one of the most effective means of communication to stay in touch with clients, customers, and even prospective employees.  However, one of the major challenges of social media is a message’s short time frame of relevancy: when people post a question or message to social media, they expect a response and they expect one fast.

Responding in an untimely manner, or worse, not responding at all, can give your otherwise strong social media presence a bad reputation.  To help identify and combat a weak responsive rate, check out this infographic from West Interactive that was featured in Adweek: